LUX Golf Apparel was born in the heart of Southwest Louisiana, where the heat is relentless, the fairways are rugged, and the standard for performance apparel just didn’t cut it. Like many golfers around here, we found ourselves frustrated—too many shirts looked great in the clubhouse but wilted in the sun before the back nine. So we decided to build something better.

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What started as a few friends with a shared obsession for golf and a love for our home quickly turned into a mission: to create premium golf apparel that actually performs in Southern heat—without compromising style. We wanted gear that felt as sharp and confident on the tee box as it did grabbing a bite after the round. Breathability, comfort, modern design—luxury in function and form.

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Whether you're walking the front nine or launching from the dock, LUX is built for the southern sportsman—a blend of patience, grit, and timeless style.